Call for Papers: The 7th World Congress For Hallyu

Call for Papers: The 7th World Congress For Hallyu

Theme:  Transcultural Fandom—” The Global Diffusion of Hallyu”

Dates:  Dec. 1–Dec. 4, 2019

Venue:  The Hebrew University of Jerusalem, Israel

Organizer:  World Association for Hallyu Studies

Host:  Department of Asian Studies, The Hebrew University of Jerusalem

Sponsors:  TBA

Abstract and Panel Proposal Submission Deadline: August 31, 2019

Pre-Registration Fee:

  • WAHS Members: $50 (onsite $100)
  • Non-members: $200 (onsite $250)
  • WAHS Student Members: Free (onsite $50)
  • Non-member Students: $95 (onsite $145)


All registered participants will be allocated to a hotel room for three nights. The organizers plan to host a post-conference tour of the old city of Jerusalem in the morning of December 4th (free of charge.)

The Theme: 

The 7th World Congress for Hallyu, which is to be held at The Hebrew University of Jerusalem, Israel, invites individual paper abstracts and panel proposals on “Transcultural Fandom – The Global Diffusion of Hallyu.”

Transcultural fandom is the place where cultural practices and metaphors diffuse across geographical, ethnic, and linguistic boundaries to share with different fan communities.

Transcultural fandom has been Hallyu’s most important focus since Korean popular culture started spreading virally abroad on a massive scale in the mid-2000s.

To put it simply, transcultural fandom is one of the major reasons for Hallyu’s rapid acceptance in places outside of Korea. It is currently embraced by communities across the globe, as far as South America, Africa, Europe, and the Middle East.

Hallyu fans usually don’t see themselves as mere consumers of K-pop, Korean TV dramas, or movies, or even as an isolated group of individuals. Actually, they are a part of a wider transcultural network of people sharing similar cultural practices, passions, and preferences.

This congress aims to rethink the cultural, economic, and political roles of transcultural fandom within the circulation of popular culture across multiple boundaries.


Hallyu Supports the Global Elevation of Korean Trans-cultural Fandom

We are seeking papers that introduce new perspectives and alternative thinking within the study of trans-cultural Hallyu fandom.

Papers and panel proposals related to (but not limited to) the following themes are especially welcomed:

  • Roles of agency within fan-entrepreneurship
  • Parallels between fans, fanaticism, and religion
  • Places of national foods within fandom segments
  • Fandom in the Global South
  • Fan gatherings representing specific demographic hubs of trans-cultural fandom
  • Fans who are students of Korean Studies
  • Online and offline fandom
  • Fandom beyond the nation-state
  • Queer fan studies

As usual, divisional and special sessions are prepared as follows:

  1. Divisional Sessions:
  2. Humanities and Social Sciences, Korean Language and Literature,
  3. Hallyu Management, K-pop/K-drama, and others.
  • Special Sessions:
    1. Global Leaders Round Table.
    2. “Sex, Lies, and K-pop: The YG Scandal and the Future of K-pop.”

 For individual paper proposals—please submit an abstract of a maximum of 300 words by August 31, 2019, and a one paragraph bio.

For panel proposals—please also include a one-page abstract of the panel in addition to the abstract of each paper and bios.

Submit Abstracts to

(Normally the papers should be presented in English; however, under special circumstances, submissions in the language of your choice will be considered.)


Relevant References

Chin, B. and Morimoto, L. 2013. “Towards a Theory of Trans-cultural Fandom.” Participations: Journal of Audience and Reception Studies 10(1): 92-108.

Han, K. 2006. “From Housewives to Butterflies: Hallyu and the Fantastic Journey to Korea.” Korea Journal 46(2):269-274.

Hills, M. 2002. “Trans-cultural Otaku: Japanese Representations of Fandom and Representations of Japan in Anime/manga Fan Cultures. Media in Transition 2:10-12.

Iwabuchi, K. 2010. “Undoing Inter-national Fandom in the Age of Brand Nationalism.” Mechademia 5(1):87-96.

Lee, H.K. 2016. “Transnational Cultural Fandom.” In Ashgate Research Companion to Fan Cultures, pp. 207-220. Routledge.

Oh, I. 2009. “Hallyu: The Rise of Transnational Cultural Consumers in China and Japan.” Korea Observer 40(3):425.

Oh, I. 2017. “Islam and Local Culture: The Peril of State Violence and Hallyu Fandom in Indonesia (With Reference to Palestine).” Kritika Kultura 29:232-257.

Otmazgin, N. & Lyan, I. 2013. “Hallyu Across the Desert: K-pop in Israel and Palestine.” Cross Currents, 9 (December): 68-89.

Rhee, J., & Otmazgin, N. 2016. “Expanding Transnational Dialogue in Asia through Hallyu.” The Asia-Pacific Journal| Japan Focus Volume 14(7).

Wood, A., 2013. “Boys’ Love Anime and Queer Desires in Convergence Culture: Transnational Fandom, Censorship and Resistance.” Journal of Graphic Novels and Comics 4(1):44-63.